Amethyst is one of the most popular gemstones, loved for its beauty and variation of purple tones.  Gemmologists love amethyst, associating it with many great qualities; of all the gemstones it is the one which is most versatile for enhancing good traits, healing and calming, so it's no wonder it features in our heart shaped jewellery, enhancing our distinctive logo.


We have used amethyst in our Love Story necklace because of the associations with faithfulness and loyalty.  Combined with our signature sterling silver and our heart shaped logo, the amethyst shines out from the centre, while cubic zirconia highlights the mount around it.  Presented in our gift box and bag with a heart shaped polishing cloth, this necklace is too stunning not to give as a romantic gift, or to keep yourself as a special treat.


Our Sweet on Me earrings feature beautiful amethysts cut in a heart shape, claw set in a sturdy and pretty sterling silver mount.  Heart shaped gemstones aren't often used in jewellery; making this a pair of earrings that would make a distinctive Christmas gift for a loved one, a romantic partner or for a person who was born in February, (as amethyst is their birthstone).  The matching Sweet on Me necklace would be a lovely gift for their birthday.


If you want to go all out with a symbolic gift, then choose one of our Love and Kisses amethyst necklaces; a heart shaped amethyst in the centre, flanked by two sterling silver X kisses, decorated with cubic zirconia, say more than words ever could.  There are two options, one with a rose gold plated mount around the amethyst and one with a silver mount, but both are a beautiful declaration of true love.