The New Apollo Collection

When we
design our jewellery we keep in mind that our customer base is diverse, with
different tastes and styles, so we design versatile pieces, some with a really
modern look, and others which hark back to the classic styles we see in antique
jewellery. Our Apollo necklaces fit
firmly into that category, but as ever, we've added a little twist by turning
the pendant on its side, rather than the traditional orientation.
Apollo was
the Greek god of youthful beauty, so the association with this style is no accident,
bringing a touch of freshness to a classic design style. The chain for this necklace is a little
bolder than our usual curb chain, but this accentuates the modern aspects of
the design. The cluster style features a
large oval stone in the centre, encircled with a halo of sparkling cubic
zirconia. This look is strong and bold,
and is ideal for dressing up and special occasions. We have used precious sapphires, emeralds and
rubies for this exclusive collection making these necklaces a very special gift
indeed.
The design
itself draws heavily on ancient jewellery styles – look at the jewellery in
fantasy films and TV shows and you will see similarities in style between those
looks and our Apollo necklaces – Princess Diana's engagement ring has a lot in
common with the sapphire Apollo necklaces making it a great gift for fans of
the Royals. The Duchess of Cambridge now
wears that ring, and we wonder whether the Duke might order our Apollo necklace
to go with it. If you're reading,
William, we'd be very happy to supply you!
Sapphires are
the birthstone for September, emeralds for May and ruby for July, so these
associations add a special personal touch when given as a birthday gift. They are also used to represent significant
milestone marriage anniversaries, so if you're stuck for a good gift for a
special celebration why not give an Apollo necklace? The beautiful heart shaped presentation box
and polishing cloth add a special touch when given as a present.
For
complementary pieces check out our Classico collections. With the same stones, and a similarly antique
style inspiration the rings and earrings would look fantastic paired with the
Apollo necklaces; a pairing that will enhance the beauty of each piece and make
it look like a well put-together ensemble.
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