The New Trend Sweeping Social Media – The #Neckmess

There's a new
jewellery trend sweeping social media and it's called the neckmess. It has its foundations in wearing multiple
necklaces but goes much further than that, incorporating charms, linking pieces
together using small padlocks and brooches and incorporating various sizes of
hardware shop chain for an edgier look.
This trend
works on people of all ages, so younger adults might opt for an edgy, over the
top neckmess with badges, hair accessories, industrial chains and other items
and older women may prefer to keep it subtle with jewellery chains, brooches
and other trinkets – and it covers up any wrinkles on the neck and chest when
done properly.
Jessica Kagan
Cushman, a New York based jewellery dealer, started the trend 3 years ago, and
thanks to a hashtag it soon took off across the world, with Gwyneth Paltrow
among the celebrities getting in on the action.
Cushman always preferred wearing multiple necklaces and she started to
experiment with her collection of antique charms and watch chains. The pivotal moment came when she incorporated
a small Victorian padlock, and, upon realising that the padlock could be used
to connect chains and hang charms from the neckmess was born.
This is a
look anyone can try with items they already own, and can be a fantastic way of
wearing charms, brooches and other small trinkets you have inherited but don't
normally wear. It's best to start with
two or three necklaces, perhaps one choker, a medium length necklace and a long
one. You can get creative with a small
pair of pliers by adding pendants to another chain to start building the
layers. Whether you opt for a theme or
an eclectic mix of styles is down to your personal taste.
Our Angelica
necklace is perfect for this trend, because the long swooping wing-style
pendant creates a direction that you can play off with other pendants. You could hook earrings through a necklace
chain; that's a great way of making use of those single earrings we all have
and can't bear to chuck away. A single
large birthstone jewel, like the ones in our Purity collection, is ideal for
setting a colour theme and our Key of Love, and Key of Life, pendants also add
interest. The Kaleidoscope pendant, with
its swirling lines and pretty jewels, could be the ideal foundation on which to
build your personal neckmess.
To link
necklace chains together and set structure you can use a bangle or bracelet as
a connector, any of our bracelets will work for this look, but the Brides
bracelet is particularly suitable, as the pearls and cubic zirconia studded
beads are interesting to look at and provide two different accents in one
piece. Our Flora and Simply Elegant
bracelets are also ideal for the neckmess trend.
Our chains
can be worn at two different lengths, so if you already own some of our
jewellery you're well on the way to this stacked and linked necklace
trend. One piece of advice Cushman has
for those looking to get into this style of wearing jewellery is to take a
photo of your neckmess once you're happy with it. That way, you can recreate the same look at
any time even if you have dismantled it to try another style.
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